Social Media Posts - MKx

Paul GI Apis July 10, 2024

Social Media Posts – MKx for THM

Originally I made this for own internal purposes - still adjusting.

Why we post:

for notoriety
for awareness
for visibility - to confirm that we are alive and active
to attract new prospects / customers
to present the mirror / repost of our activity and, possibly, of our suppliers and customers in synergy
to be able to refer to those
to confirm to already existing partners – customers and suppliers – the decision to choose us as collaborators - after-sales marketing
to create or 'keep warm the realtion' with existing customers, potential customers, existing suppliers, potential suppliers, other interested and interesting parties
Social Media will act as a information back-up, a reserve for your website, to a reasonable degree – as if your site doesn't work. Information on it have to be reconstructed, as from reflections, from secondary, 'not official' sites and other materials: articles, excerpts, abstracts, TV shows, podcasts, images, reviews, testimonials, technical stuff aso

A supplier - manufacturer, who also became friend - was telling me how he was traumatized by the fact that on a Social Media account he was assaulted by comments that, obviously, came from two categories, from two directions: competition and people who had no no idea what it's alll about. So upset that he closed that account and never made an account on any Social Media again.
Writing the above reminded me of this episode and the fact that it can set, regulate at any time the degree and level of reader interaction with posts, articles and other materials, including disabling reader reactions of any kind.
On the other hand, from comments, even malicious ones, ideas can be born, solutions can appear.
What do you think?

What do we post?

THM's own novelties
posts of the manufacturer from the same social media network
news from the manufacturer's website
news from newsletters and briefing notes - what can be public. And interesting.
any move of ours @THM: deliveries, website, new products, fairs, other projects
miscellaneous related to the field – 1 (one) per day – different pages@SM interesting
links to articles or products on our own websites and videos/media on YouTube or similar

Hash tags - what's up to us, what's up to them, what's highlight:

#tehronmachines #ronastere #mkx #marketingextrem #<supplier name> #<product name> #<use name> #<advantage - what does it bring me> #<customer name - if OK to share>

References / Tags / Tags – @:

@Tehron Machines @<manufacturer> @<THM's dedicated page for the manufacturer/product, if any>

How we post – the structure of a post:

Attractive title
Short description
Presentation - body
Conclusion
Exclusively in the language of the market we are addressing – for Romania, Romanian
Maximum 3 emojis or one every 3 rows!!
Information: between 3 and 10 rows
Preferably between 5-7 rows
Bunch of hash-tags - see list
Bunch of tags (tags): us, them, dedicated page, others
Link to original post OR
Media (image / video) + description of the novelty with link, if any. Descriptive in Romanian / local
Link to information, news etc from the site on which it appeared - with explanatory text in Romanian / local
Keywords – the most ones will be found in body, hashtags and 1-2 comments
THE POST WILL BE ACCOMPANIED BY 1 – 2 COMMENTS FROM CLOSE FRIENDS (us, as well) WITH SOMETHING THAT CLARIFIES OR CONFIRMS the idea of the post
We determine IF and HOW users can INTERACT with our posts - and do the according settings

How we promote a post:

on our own personal, private accounts - if suitable and appropiate
in groups – in all MS where they exist
crossed between your own pages or in exchange with other pages
the really important ones - to people - via WA, messenger or similar
tagging - Tag - of some people - when it is really the case, with their consent
paid promotion with 'Call to Action' – where we really care
groups: profile for main customer categories / uses / areas

Other:

on customer lists - having consent
WA groups
in person, in phone calls and face-to-face meetings
maybe fairs & exhibitions / in the field
online and/or printed publications
short presentations in/related to shows in which I have appeared or promoted
targeted presentations on various occasions - various meetings of your own and others
targeted customer visits
direct calling customers - direct discussions
good organization of your own websites / optimization
use YouTube posts and business.google.com
other – General

LinkedIn Tools:

Pages
Articles (as 'press')
Showcase
Products
Groups
Paid promotion
Events
...

Google Tools:

google.com + products
YouTube
Posts in YouTube
Playlists + full statements for each video
Paid promotion in search results
...

FaceBook Tools:

Groups
Paid promotion (+ Call to Action)
Events
Store + products – possible to link to WooCommerce or similar
...

Post:

is a link
is as short as possible
is published outside of peak hours
Follow other posts on a regular schedule
timely and newsworthy
is synergistic with posts on other SM platforms and Real-World actions

Start right here and now!
Contact us to learn more!

Good to know!

More technical and organized: These are AI answers to my specific questions where I slightly added or adjusted things - feel free to do your own research!
I can help upon request.

What are Social Media Posts?

Social media posts are content shared on online social platforms like Facebook, Instagram, Twitter, LinkedIn, and others. These posts can include text, images, videos, links, polls, and other forms of media.

What are Social Media Posts good for?

Social media posts are useful for:

Increasing Visibility: They help raise brand awareness and attract a wider audience.
Engagement: Facilitate interaction and engagement with the audience, building stronger relationships with customers and followers.
Promotion: Allow the promotion of products, services, and special offers.
Informing: Educate and inform the audience about news, trends, and relevant topics.
Awareness and presence: The 'chinese trickle' effect until reaching the critical mass of the degree of saturation or meeting the moment of need of the consumer / customer

What are their functions?

The main functions of social media posts include:

Communication: Facilitate direct communication with the audience.
Marketing: Serve as marketing tools to promote the brand, products, and services.
Networking: Help create and maintain relationships with customers, partners, and influencers.
Analysis: Provide valuable data on audience preferences and behaviors.
Constancy: maintaining 'warm contacts'.

What is their role?

The primary role of social media posts is to build and maintain an active and interactive online presence. They help strengthen the brand, increase customer loyalty, and attract new business opportunities.

Who benefits from these posts?

Beneficiaries of social media posts include:

Companies: Increased sales, brand awareness, and customer loyalty.
Consumers: Access to information, special offers, and opportunities for direct interaction with brands.
Communities: Creation and strengthening of online communities based on shared interests.
The State: Through the system of fees and taxes, modern states are the first and most important 'Real Beneficiary' of any company.
Specific projects: Organizations, projects and specific actions with specific goals.

What are the main Social Media platforms and their strengths?

Facebook: Excellent for building a community and targeted advertising due to its large user base and detailed segmentation options.
Instagram: Ideal for visual content and lifestyle brands. Instagram Stories and IGTV are popular for quick interactions and video content.
Twitter: Good for real-time updates, news, and direct interactions. Hashtags help increase the visibility of posts.
LinkedIn: A professional platform ideal for networking, recruitment, and B2B content.
YouTube: Best for long-form video content, tutorials, reviews, and vlogging.
TikTok: Popular for short and creative video content, great for brands targeting a younger audience.
Pinterest: Ideal for inspirational visual content, very useful for brands in fashion, interior design, and DIY.

What should an entrepreneur know about this type of marketing?

Entrepreneurs should understand:

Strategy: The importance of developing a well-defined social media strategy that aligns business goals with online activities.
Target Audience: Knowing and correctly segmenting the audience to create relevant and engaging content.
Content: Creating high-quality, consistent, and attractive content that addresses the needs and interests of the audience.
Interaction: The importance of responding quickly and effectively to customer comments and questions.
Analysis: Using analytics tools to measure performance and adjust the strategy based on results.

High-Impact Structure of a Social Media Post

1. Attention-Grabbing Hook:

Purpose: Capture immediate attention.
Examples: Questions, bold statements, intriguing facts, or compelling visuals.
Weight: High – this is crucial for stopping users from scrolling past your post.

2. Engaging Visuals:

Purpose: Enhance the post’s appeal and convey the message visually.
Examples: High-quality images, infographics, short videos, GIFs.
Weight: High – visuals are often the first thing users notice.

3. Concise and Clear Message:

Purpose: Deliver your main point quickly and clearly.
Examples: Brief text, bullet points, emojis (when appropriate).
Weight: High – social media users typically prefer quick and easy-to-digest content.

4. Call to Action (CTA):

Purpose: Encourage user interaction or direct the next steps.
Examples: “Learn More,” “Shop Now,” “Comment Below,” “Tag a Friend.”
Weight: High – a clear CTA drives engagement and conversions.

5. Relevant Hashtags:

Purpose: Increase discoverability and reach.
Examples: Use specific, trending, and brand-related hashtags.
Weight: Medium – effective for expanding your audience, but not always essential for every platform.

6. Tagging and Mentions:

Purpose: Engage with other users and brands, increase visibility.
Examples: Tagging collaborators, influencers, or relevant accounts.
Weight: Medium – useful for building networks and partnerships.

7. Engagement Elements:

Purpose: Foster interaction and community engagement.
Examples: Polls, questions, contests, user-generated content prompts.
Weight: Medium – important for boosting engagement and fostering community.

Timing for Posting

1. Peak Times:

Purpose: Reach the largest possible audience.
Research: Analyze your specific audience’s online habits using insights tools provided by platforms.

General Guidelines:

Facebook: Weekdays from 9 a.m. to 3 p.m., especially around lunch (12 p.m. - 1 p.m.).
Instagram: Weekdays during lunch hours (11 a.m. - 1 p.m.) and evenings (7 p.m. - 9 p.m.).
Twitter: Weekdays early in the morning (8 a.m. - 10 a.m.) and around noon (12 p.m. - 1 p.m.).
LinkedIn: Weekdays, especially Tuesday to Thursday, during business hours (8 a.m. - 10 a.m. and 12 p.m. - 2 p.m.).

2. Consistency:

Purpose: Build audience expectations and engagement.
Plan: Develop a posting schedule and stick to it.

Elements and Their Weight

1. Visuals: 40%

Essential for capturing attention and conveying the message effectively.

2. Text Content: 30%

Important for delivering the core message and call to action.

3. Call to Action (CTA): 20%

Crucial for driving engagement and conversions.

4. Hashtags and Tags: 10%

Useful for expanding reach and building networks.

Other Elements

1. Analytics and Insights:

Purpose: Measure the effectiveness of your posts and optimize future content.
Tools: Use platform analytics (e.g., Facebook Insights, Instagram Analytics).

2. User-Generated Content (UGC):

Purpose: Build community and increase authenticity.
Examples: Encourage customers to share their own photos or stories featuring your products.

3. Storytelling:

Purpose: Create a deeper connection with your audience.
Examples: Share behind-the-scenes content, customer testimonials, or brand stories.

4. Interactive Content:

Purpose: Boost engagement and interaction.
Examples: Quizzes, surveys, live videos, and Q&A sessions.

5. Platform-Specific Features:

Purpose: Leverage unique features of each platform to enhance engagement.
Examples: Instagram Stories, Facebook Live, Twitter polls, LinkedIn articles.

Start right here and now!
Contact us to learn more!

TOOLS by Social Media platform

Facebook

1. Facebook Pages

Purpose: Create a dedicated space for your business or brand.
How to Use: Go to the Facebook home page, click on “Create” and select “Page.”

2. Facebook Groups

Purpose: Build a community around shared interests.
How to Use: Go to the Groups section on Facebook, click “Create Group,” and follow the prompts.

3. Facebook Stories

Purpose: Share ephemeral content that lasts for 24 hours.
How to Use: On the Facebook app, tap on “Create a Story” at the top of your News Feed.

4. Facebook Live

Purpose: Broadcast live video to your followers.
How to Use: Go to your Facebook Page, click on “Live” in the Create section, and start your broadcast.

5. Facebook Shops

Purpose: Sell products directly on Facebook.
How to Use: Set up a Facebook Shop via the Commerce Manager in your Facebook Business Manager.

6. Messenger Bots

Purpose: Automate customer service and engagement.
How to Use: Use platforms like ManyChat or Chatfuel to create and integrate Messenger bots.

7. Facebook Ads

Purpose: Promote your business to a targeted audience.
How to Use: Go to Facebook Ads Manager, create a campaign, and follow the setup process.

8. Facebook Insights

Purpose: Analyze the performance of your content and audience engagement.
How to Use: Access Insights from your Facebook Page to view analytics.

Instagram

1. Instagram Stories

Purpose: Share short-lived content that disappears after 24 hours.
How to Use: Swipe right on the Instagram home screen or tap the camera icon to create a Story.

2. Instagram Reels

Purpose: Create short, engaging videos with music and effects.
How to Use: Tap the camera icon and select “Reels” to start creating.

3. IGTV

Purpose: Share long-form videos (up to 60 minutes).
How to Use: Tap the IGTV icon in the top right corner of the Instagram home screen to upload videos.

4. Instagram Shopping

Purpose: Tag products in posts and Stories for direct purchasing.
How to Use: Set up Instagram Shopping through Facebook Commerce Manager.

5. Instagram Live

Purpose: Broadcast live video to your followers.
How to Use: Swipe right to access the camera and select “Live” to start broadcasting.

6. Instagram Guides

Purpose: Curate content into a single guide.
How to Use: Go to your profile, tap the “+” icon, and select “Guide.”

7. Instagram Analytics (Insights)

Purpose: Track engagement and performance of your posts.
How to Use: Access Insights from your Instagram business profile.

Twitter

1. Twitter Polls

Purpose: Engage followers with interactive polls.
How to Use: When composing a tweet, click on the poll icon to add a poll.

2. Twitter Moments

Purpose: Curate a collection of tweets on a specific topic.
How to Use: Click on “Moments” in the main menu and follow the prompts to create a new Moment.

3. Twitter Lists

Purpose: Organize and categorize the accounts you follow.
How to Use: Go to your profile, click on “Lists,” and create a new list.

4. Twitter Spaces

Purpose: Host live audio conversations.
How to Use: Long-press the tweet compose button and select the Spaces icon to start a conversation.

5. Twitter Analytics

Purpose: Measure the performance of your tweets.
How to Use: Access Twitter Analytics from the “More” menu on the web version.

1. LinkedIn Pages

Purpose: Create a company profile.
How to Use: Go to the “Work” menu and select “Create a Company Page.”

2. LinkedIn Articles

Purpose: Publish long-form content.
How to Use: Click on “Write an article” on your homepage.

3. LinkedIn Live

Purpose: Broadcast live video to your network.
How to Use: Apply for LinkedIn Live access and use third-party tools like StreamYard to broadcast.

4. LinkedIn Stories

Purpose: Share ephemeral content.
How to Use: Tap the camera icon on the LinkedIn mobile app to create a story.

5. LinkedIn Events

Purpose: Promote and host virtual events.
How to Use: Go to your LinkedIn Page and click on “Create an event.”

6. LinkedIn Analytics

Purpose: Analyze your company page performance.
How to Use: Access Analytics from your LinkedIn Page.

YouTube

1. YouTube Channels

Purpose: Create a home for your videos.
How to Use: Sign in to YouTube, click on your profile picture, and create a channel.

2. YouTube Live

Purpose: Broadcast live video.
How to Use: Click the camera icon and select “Go Live” to start broadcasting.

3. YouTube Shorts

Purpose: Create short, engaging videos.
How to Use: Use the camera icon and select “Create a Short” on the YouTube mobile app.

4. YouTube Playlists

Purpose: Organize videos into playlists.
How to Use: Click on “Save” under a video and select “Create new playlist.”

5. YouTube Analytics

Purpose: Measure the performance of your videos.
How to Use: Access Analytics from YouTube Studio.

TikTok

1. TikTok For Business

Purpose: Create ads and manage your brand presence.
How to Use: Sign up for a TikTok For Business account.

2. TikTok Duets

Purpose: Create split-screen videos with other TikToks.
How to Use: Tap the “Share” button on a video and select “Duet.”

3. TikTok Stitch

Purpose: Clip and integrate scenes from other TikToks.
How to Use: Tap the “Share” button on a video and select “Stitch.”

4. TikTok Live

Purpose: Broadcast live video to your followers.
How to Use: Tap the “+” icon and select “Live” to start broadcasting.

5. TikTok Analytics

Purpose: Track performance of your TikTok content.
How to Use: Access Analytics from your TikTok Pro account settings.

1. Pinterest Boards

Purpose: Organize pins by topic or theme.
How to Use: Click on your profile, select “Create Board,” and follow the prompts.

2. Pinterest Pins

Purpose: Save and share content.
How to Use: Click on the “+” icon to create a new pin.

3. Pinterest Stories

Purpose: Share story-like content that stays on your board.
How to Use: Click on the “+” icon and select “Story Pin.”

4. Pinterest Ads

Purpose: Promote your pins to a larger audience.
How to Use: Use Pinterest Ads Manager to create and manage ad campaigns.

5. Pinterest Analytics

Purpose: Analyze the performance of your pins and boards.
How to Use: Access Analytics from your Pinterest business profile.

To maximize the impact of your social media posting and ensure clarity, truthfulness, and efficiency, here are additional elements and strategy bits you should consider:

Define Clear Objectives

Purpose: Know what you want to achieve with your social media efforts.
Examples: Increase brand awareness, drive traffic to your website, generate leads, boost engagement, or improve customer service.

Understand Your Audience

Purpose: Create content that resonates with your target audience.
How: Use analytics tools to gather insights on your audience’s demographics, interests, and online behavior.
Examples: Facebook Insights, Instagram Analytics, Twitter Analytics.

Content Planning and Scheduling

Content Calendar: Plan your posts in advance to ensure consistent posting and to align with marketing campaigns or events.
Tools: Use tools like Hootsuite, Buffer, or Later to schedule posts.
Frequency: Find the right balance for posting frequency to avoid overwhelming your audience.

Content Mix

Purpose: Keep your audience engaged by providing a variety of content types.
Examples:
- Educational: Tips, how-tos, and tutorials.
- Entertaining: Memes, quotes, and fun facts.
- Promotional: Product launches, sales, and discounts.
- User-Generated Content: Share content created by your audience.
- Behind-the-Scenes: Showcase your team, office, or manufacturing process.
- Social: Present projects - own of third party - that have significance

Quality Over Quantity

Purpose: Ensure your posts are well-crafted and provide value to your audience.
How: Focus on creating high-quality content rather than posting frequently without purpose.

Engage With Your Audience

Purpose: Build relationships and foster community engagement.
How:
Respond promptly to comments and messages.
Engage with followers’ content.
Ask questions and encourage discussions.

Use Analytics to Refine Your Strategy

Purpose: Understand what works and what doesn’t.
How: Regularly review analytics to track performance metrics such as engagement rates, reach, impressions, and conversions.
Adjust: Use these insights to adjust your content strategy accordingly.

Storytelling

Purpose: Create a deeper connection with your audience.
How: Share authentic stories about your brand, products, and people.
Examples: Customer testimonials, case studies, brand history.

Stay Authentic and Transparent

Purpose: Build trust with your audience.
How: Be honest and transparent in your communications.
Examples: Admit mistakes, share company values, and showcase real-life scenarios.

Leverage Influencers and Partnerships

Purpose: Expand your reach and credibility.
How: Collaborate with influencers or partner with complementary brands.
Examples: Sponsored posts, joint campaigns, giveaways.

Utilize Platform-Specific Features

Purpose: Maximize engagement by leveraging unique features of each platform.
Examples: Instagram Stories, Facebook Live, Twitter polls, LinkedIn Articles.

Monitor Trends and Adapt

Purpose: Stay relevant and capitalize on trending topics.
How: Keep an eye on industry trends, seasonal events, and viral content.
Examples: Use trending hashtags, participate in challenges.

Paid Promotion

Purpose: Boost visibility and reach a wider audience.
How: Use paid ads strategically to promote high-performing content.
Examples: Facebook Ads, Instagram Ads, LinkedIn Sponsored Content.

Consistency in Branding

Purpose: Ensure your brand is easily recognizable.
How: Maintain consistency in visual style, tone of voice, and messaging.
Examples: Use the same filters, colors, fonts, and logos across all posts.

Crisis Management Plan

Purpose: Be prepared to handle negative feedback or social media crises.
How: Have a plan in place for responding to negative comments or PR issues quickly and professionally.

Experiment and Innovate

Purpose: Keep your content fresh and engaging.
How: Try new content formats, features, and strategies.
Examples: Conduct A/B testing, experiment with different post times and types.

Advanced Targeting

Purpose: Reach the most relevant audience segments.
How: Use advanced targeting options available on platforms like Facebook Ads Manager and LinkedIn Campaign Manager.
Examples: Target based on demographics, interests, behaviors, job titles, and custom audiences (retargeting website visitors or email lists).

SEO for Social Media

Purpose: Improve discoverability of your social media profiles and posts.
How: Incorporate relevant keywords into your social media bios, posts, and hashtags.
Examples: Use keywords in LinkedIn articles, YouTube video descriptions, and Instagram captions.

Content Personalization

Purpose: Create a more personalized experience for your audience.
How: Use data insights to tailor content to specific audience segments.
Examples: Personalized product recommendations, tailored messaging based on user behavior.

User-Generated Content (UGC) Campaigns

Purpose: Encourage your audience to create content related to your brand.
How: Launch campaigns that incentivize UGC.
Examples: Contests, challenges, hashtag campaigns.

Interactive Content

Purpose: Increase engagement and interaction.
How: Use interactive elements in your posts.
Examples: Quizzes, polls, surveys, interactive videos.

Cross-Promote on Multiple Platforms

Purpose: Extend your reach and maximize content exposure.
How: Share your content across various social media platforms.
Examples: Share Instagram posts on Facebook, promote YouTube videos on Twitter, link blog posts on LinkedIn.

Story Highlights (Instagram)

Purpose: Keep important stories accessible beyond 24 hours.
How: Save important stories as highlights on your profile.
Examples: Highlight product tutorials, customer testimonials, behind-the-scenes content.

Employee Advocacy

Purpose: Amplify your brand’s reach through your employees’ networks.
How: Encourage employees to share company content and provide them with shareable assets.
Examples: Employee testimonials, company news, industry insights.

Social Listening

Purpose: Monitor and analyze conversations about your brand and industry.
How: Use social listening tools like Hootsuite, Sprout Social, or Brandwatch.
Examples: Track brand mentions, industry keywords, and competitor activity to gain insights and inform your strategy.

Video Content Strategy

Purpose: Leverage the high engagement of video content.
How: Develop a strategy that includes various types of video content.
Examples: Tutorials, webinars, live streams, behind-the-scenes footage.

Influencer Marketing

Purpose: Leverage the influence of individuals with a large following.
How: Partner with influencers who align with your brand values and audience.
Examples: Sponsored posts, product reviews, co-hosted events.

Social Media Takeovers

Purpose: Provide fresh content and perspectives.
How: Allow influencers or employees to take over your social media account for a day.
Examples: Influencer takeovers, employee day-in-the-life series.

Drip Campaigns

Purpose: Nurture leads over time with a series of scheduled posts.
How: Plan a sequence of posts that guide followers through the customer journey.
Examples: Educational series, product launch countdowns, onboarding tips.

Social Media Contests and Giveaways

Purpose: Boost engagement and grow your audience.
How: Host contests and giveaways that encourage followers to participate and share.
Examples: Photo contests, comment to win, follow and tag friends.

Crisis Communication Plan

Purpose: Be prepared to handle potential social media crises.
How: Develop a detailed plan for addressing negative events or feedback.
Examples: Pre-drafted response templates, a designated crisis response team.

Community Building

Purpose: Foster a sense of community among your followers.
How: Create and nurture spaces where your audience can interact.
Examples: Facebook Groups, LinkedIn Groups, community forums.

A/B Testing

Purpose: Optimize content for better performance.
How: Test different variations of your posts to see what works best.
Examples: Test different headlines, images, CTAs, and posting times.

Repurpose Content

Purpose: Maximize the value of your content.
How: Transform existing content into different formats.
Examples: Turn blog posts into infographics, webinars into video clips, or articles into social media posts.

Advanced Analytics and Reporting

Purpose: Gain deeper insights into your social media performance.
How: Use advanced analytics tools to track detailed metrics and trends.
Examples: Google Analytics for social media traffic, in-depth reports from Hootsuite or Sprout Social.

These elicitations are far from being complete - to be cont'd!

Start right here and now!
Contact us to learn more!